Race, Health Care and the Law 
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Smoking and Minorities

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Vernellia R. Randall
Professor of Law and
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Death Smokling


Tobacco Foes Attack Ads
Kiss of death
Smoking Data Puzzle
AG Tobacco Industry Settlement
African American and Tobacco Industry
Tobacco Industry and Targeting
The Proposed National Settlement
The "Black Smokers'" Lawsuit
Unless otherwise noted, excerpts and abstracts are quoted directly from documents.


A Guide to Youth Smoking Prevention Policies and Program, ERIC Clearning House on Urban Education

Alcohol, tobacco campaigns frequently aimed at women, children and minorities

Cancer in Minorities and the Underserved,Division of Cancer Prevention and Control Division of Cancer Prevention and Control 

Governor Chiles Condemns Cigarette Manufacturers for Targeting Minorities

Programs For Diverse Communities, American Lung Association 

Tobacco Industry's Targeting of Minorities, American Heart Association

Smoking and Special Populations :The Facts, 

Smoking Patterns of Older Americans, Closing the Gap, Office of Minority Health

The Implications Of Smoking and Lung Disease For Minority Groups, American Lung Association

Tobacco Advertising and Promotion-Targets Minorities, Americans for Nonsmokers' Rights

"Tobacco has been identified as the most preventable cause of mortality in our country. African-American and Latino men have substantially higher smoking rates than white men (about 40% versus 30%, respectively). African-American women smoke at rates similar to those of white women, while Latino women smoke at lower rates. Asian and Native American data are less complete. What gives smoking particularly sinister overtones is the targeting of minorities by tobacco companies for special marketing attention.' This takes the form of large numbers of billboards in minority communities, advertisements in ethnic publications, and support of African-American and Latino cultural events and organizations. The US Secretary of Health and Human Services publicly criticized R.J. Reynolds for its planned introduction of Uptown, a brand of cigarettes that admittedly was targeted toward African Americans; Uptown was withdrawn. Tobacco particularly is singled out for this kind of criticism because it is probably the only legal product that is a serious health hazard even when used as intended. Because of the decades-long lag time between initiation of smoking and onset of disease, the current high smoking rates among Latino men, combined with apparently low current rates of lung cancer and other smoking-related disorders, offer a clear opportunity and imperative to intervene." Nickens, Herbert W. ,The health status of minority populations in the United States. The Western Journal of Medicine, v155, n1, p27(6) July, 1991. 
Related Pages:
Home ] Up ] Drinking and Driving ] Effect of Focused Advertizing ] Drug Prohibition ] The War on Drug is Already Lost ] Fetal Alchol Syndrome and the Law ] [ Smoking and Minorities ]
Subsequent Pages:
Home ] Up ] Tobacco Foes Attack Ads ] Kiss of death ] Smoking Data Puzzle ] AG Tobacco Industry Settlement ] African American and Tobacco Industry ] Tobacco Industry and Targeting ] The Proposed National Settlement ] The "Black Smokers'" Lawsuit ]
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Professor Vernellia R. Randall
Institute on Race, Health Care and the Law
The University of Dayton School of Law
300 College Park 
Dayton, OH 45469-2772
Email: randall@udayton.edu


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