Vernellia R. Randall
Professor of Law and
Web Editor
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Favorite Poetry |
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Tobacco Foes Attack Ads Kiss of death Smoking Data Puzzle AG Tobacco Industry Settlement African American and Tobacco Industry Tobacco Industry and Targeting The Proposed National Settlement The "Black Smokers'" Lawsuit |
Unless otherwise noted, excerpts and abstracts are quoted
directly from documents.
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Links |
A
Guide to Youth Smoking Prevention Policies and Program, ERIC
Clearning House on Urban Education
Alcohol,
tobacco campaigns frequently aimed at women, children and minorities
Cancer in
Minorities and the Underserved,Division of Cancer Prevention
and Control Division of Cancer Prevention and Control
Governor
Chiles Condemns Cigarette Manufacturers for Targeting Minorities |
Programs
For Diverse Communities, American Lung Association
Tobacco Industry's
Targeting of Minorities, American Heart Association
Smoking
and Special Populations :The Facts,
Smoking
Patterns of Older Americans, Closing
the Gap, Office of Minority Health
The
Implications Of Smoking and Lung Disease For Minority Groups, American
Lung Association
Tobacco Advertising and
Promotion-Targets Minorities, Americans for Nonsmokers'
Rights |
"Tobacco has been identified as the most preventable cause of mortality
in our country. African-American and Latino men have substantially higher
smoking rates than white men (about 40% versus 30%, respectively). African-American
women smoke at rates similar to those of white women, while Latino women
smoke at lower rates. Asian and Native American data are less complete.
What gives smoking particularly sinister overtones is the targeting of
minorities by tobacco companies for special marketing attention.' This
takes the form of large numbers of billboards in minority communities,
advertisements in ethnic publications, and support of African-American
and Latino cultural events and organizations. The US Secretary of Health
and Human Services publicly criticized R.J. Reynolds for its planned introduction
of Uptown, a brand of cigarettes that admittedly was targeted toward African
Americans; Uptown was withdrawn. Tobacco particularly is singled out for
this kind of criticism because it is probably the only legal product that
is a serious health hazard even when used as intended. Because of the decades-long
lag time between initiation of smoking and onset of disease, the current
high smoking rates among Latino men, combined with apparently low current
rates of lung cancer and other smoking-related disorders, offer a clear
opportunity and imperative to intervene." Nickens, Herbert W. ,The health
status of minority populations in the United States. The Western Journal
of Medicine, v155, n1, p27(6) July, 1991. |
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