Gregory S. Parks, Jeffrey J. Rachlinski,
& Richard A. Epstein, Debate, Implicit Race Bias and the 2008
Presidential Election: Much Ado About Nothing?, 157 U. PA. L. REV.
PENNUMBRA 210 (2009)
OPENING STATEMENT
Barack Obama, Implicit Bias, and the 2008 Election
Gregory S. Parks & Jeffrey J. Rachlinski
The election of Barack Obama as the forty-fourth President of the
United States suggests that the United States has made great strides
with regards to race. The blogs and the pundits all assert that
Obama's win means that we now live in a "post-racial America." But
is it accurate to suggest that race no longer significantly
influences how Americans evaluate each other? Does Obama's victory
suggest that affirmative action and antidiscrimination protections
are no longer necessary? We think not. Ironically, rather than
marking the dawn of a post-racial America, Senator Obama's candidacy
reveals how deeply race affects judgment.
With notable exceptions, conscious or explicit racism was not part
of the 2008 campaign. But social psychologists argue that
unconscious or implicit biases have a powerful effect on how people
evaluate each other. Much of this work is documented at http://www.projectimplicit.net.
Implicit racial bias is widespread; the vast majority of adult
Americans, for example, more closely associate white faces with
positive imagery and black faces with negative imagery. Implicit
bias induces dangerous assumptions; white Americans more readily
associate black Americans with weapons and white Americans with
tools than the opposite pairing. Implicit bias is crude and ugly;
white Americans associate apes with black Americans. White adults
also more readily associate the concept of American with being
white, and showing white adults subliminal images of the American
flag increases their antiblack bias. These findings particularly
show the contrast between explicit beliefs and unconscious
associations: African Americans are obviously American, but they
seem less so to most adult white brains.
Furthermore, implicit biases influence how people evaluate others.
White interviewers who harbor strong anti-black unconscious biases
make less eye contact with black job applicants, exhibit hostile
body language, and report that these interviews are uncomfortable.
*212 White interviewers who do not harbor such biases do not exhibit
the same effects. And implicit biases have a documented
neurobiological component. Those who evidence a strong association
of white with good and black with bad use a part of their brain
associated with the fear response (the amygdala) to process black
faces. And at least one study also shows that unconscious racial
biases can affect how people vote.
But did this landscape of unconscious bias affect the course of the
2008 election? Researchers have struggled to demonstrate the
influence of unconscious biases in the real world. Ironically,
several aspects of the election of the first black President of the
United States provide that demonstration.
First, throughout the campaign, criticisms abounded that Obama was
unpatriotic or insufficiently American. These attacks began early,
when a news story that he failed to place his hand over his heart
during the singing of the national anthem at an Iowa fair gained
traction. They continued as his detractors complained that he
declined to wear an American flag pin on his lapel. The absence of a
flag on Obama's lapel was a small wonder when he was a little-known
candidate, given the ability of American imagery to prompt negative
associations among white Americans. Associations between being black
and being foreign helped make Obama vulnerable to such charges.
So deep is the connection between black and foreign in many
Americans' minds that one early study, conducted in the spring and
fall of 2007, showed not only that that voters more closely
associated Hillary Clinton with American imagery than Barack Obama,
they more closely associated Tony Blair with American imagery than
Barack Obama. Thierry Devos et al., Is Barack Obama American Enough
to Be the Next President? The Role of Ethnicity and National
Identity in American Politics, available at http://www-rohan.sdsu.edu/~tdevos/thd/Devos_
spsp2008.pdf. In addition to conflating President Obama's race with
a lack of authentic Americanness, critics also alluded to his middle
name, "Hussein," or alleged that he was Muslim or an Arab as other
indicators that he was, as Pat Buchanan often termed, "exotic." It
was perhaps no surprise that Senator McCain's campaign theme was
"Country First," which takes fair advantage of McCain's war record,
but also implicates that Obama fails to put country first in the
same way. Unconscious racial associations between black and foreign
helped make McCain's campaign theme seem to be a desirable strategy.
*213 Second, the campaign was not entirely free of explicit racial
references, many mimicking the studies of associations between black
people and apes. A white Georgia bar-and-grill owner began selling
t-shirts at his establishment depicting the image of Curious George,
a cartoon monkey, with the slogan "Obama in '08." In June, a Utah
company began making a sock monkey (doll) of Obama. During the fall,
a man at a McCain rally carried a monkey doll with an Obama sticker
wrapped around its head. At various points, both Democrats and
Republicans used milder racial slurs to refer to Obama. Senator
Clinton surrogate, Andrew Cuomo, used the phrase "shuck and jive" in
an indirect reference to Obama's campaign strategy. Republican
congressman Tom Davis, in discussing how Senator Obama would have
difficulty handling the immigration debate, described this issue as
a "tar baby." Even when charging Obama with being an "elitist"--a
charge that would seem to be inconsistent with stereotypes about
black Americans--many of his detractors used the more racially
tinged word "uppity."
Third, the primary elections exhibited what has been called the
Bradley Effect--the tendency of polls to overestimate support for a
black candidate in an election against a white candidate. See
Anthony G. Greenwald & Bethany Albertson, Tracking the Race Factor,
PEW RESEARCH CENTER, Mar. 14, 2008, http://pewresearch.org/pubs/755/tracking-the-race-factor
(providing the source of the data reported here). Although
commentators denied that the Bradley Effect occurred, the pattern
that emerged during the spring primaries was clear. States with
small percentages of black voters that held primaries (California,
Massachusetts, New Hampshire, and Rhode Island) exhibited the
Bradley Effect. By contrast, polls were basically accurate in states
with black populations near the national black population of 12.3%:
Illinois, Indiana, Ohio, Tennessee, and Texas. A reverse Bradley
Effect--whereby pollsters underestimate support for Senator Obama--occurred
in Alabama, Georgia, Mississippi, North Carolina, South Carolina,
and Virginia, all of which are 19% or more black. Of the eighteen
states with open primaries and available data, only Wisconsin was
inconsistent with this trend.
The pattern of polling error suggests strongly that voters either
lied to pollsters or changed their minds at the last minute. White
voters flinched at the last moment, unwilling to pull the lever in
favor of the black candidate. Black voters, did the opposite;
finding themselves unable to resist the prospect of voting for a
viable black candidate when the time came to cast their ballots (or
turned up at polls in numbers greater than expected). That this
pattern did not persist in *214 the fall is an interesting and
promising development. But no pollster who assesses the spring
primary data carefully will advise a future black candidate to
ignore the possibility.
Fourth, the election was marked by deeply racially stratified
voting. Obama won among black voters by 91 percentage points; among
Latinos by 36 points; among Asians by 27 points; but he lost among
white voters by 12 points. ABC News, How They Voted: Exit Poll Full
Results, http:// abcnews.go.com/PollingUnit/ExitPolls2008#Pres_All
(last visited Jan. 31, 2009). The spring Democratic Party primaries
(which obviously control for political party preferences) were even
more stratified. Exit polls showed that Obama never fared better
among white voters than black voters. See, e.g., msnbc.com, Exit
Polls, http://www.msnbc.msn.com/id/21660890/ (last visited Jan. 31,
2009); Washington Post, Entrance and Exit Polls, http://
projects.washingtonpost.com/2008-presidential-candidates/primaries/exit-polls/
(last visited Jan. 31, 2009). Although he won overwhelmingly among
black voters everywhere, only in Iowa, Illinois, Vermont, Indiana,
and North Carolina did he win among white voters. After the news
reports of his former pastor, Reverend Wright, surfaced, he
performed even worse among white voters. He lost white voters in
Pennsylvania, Ohio, and Kentucky by 26, 30, and 49 points,
respectively. All of this occurred even as less than 10% of voters
indicted to pollsters that race influenced their vote, suggesting
that voters might not understand their own motives well.
The campaign was thus a reflection of how contemporary racism works.
Modern racism does not produce an overt smoking gun marking its
influence; one has to look fairly carefully to find its influence.
It operates not as an absolute barrier, but as a kind of tax on
members of racial minorities. It facilitates certain negative
assumptions through an invisible influence. McCain, after all, did
not face a fair fight. Obama's success came in large measure from
raising enormously more money than McCain and from the specter of an
unpopular Republican President presiding over a horrific financial
crisis that induced great demand for the kind of government
intervention more closely associated with Democrats. And of course,
implicit and explicit biases against older Americans' abilities are
common as well.
Obama navigated the racial waters well. He spent a great deal of
time and money creating positive imagery to combat the negative
associations that are so common. For most of the spring campaign,
his message was one of raw, positive optimism, unadorned with
details. Wisely so, as studies of implicit racial bias suggest that
details concerning *215 resumes and qualifications are influenced by
unconscious associations. Once Obama created his own set of
associations, he was rarely seen without a bevy of American flags
behind him. Although campaign leaders now report that they only
rarely discussed race, they ran a campaign well-suited to combating
unconscious bias, just as McCain ran one well-suited to taking
advantage of it.
But, of course, Obama had an army of strategists and pollsters
backing his lengthy job interview with America. The ordinary black
job applicant faces the same racial environment without such
assistance. Affirmative action and antidiscrimination laws can
hardly be said to be unnecessary in a world in which the enormous
resources Obama had available are necessary to combat bias. The 2008
campaign thus teaches us that America is not so virulently racist as
to reject a black applicant for a serious position outright. The
nature of the campaign, however, shows that race continues to play a
complex and profound role in how Americans judge each other. The
post-racial America may be on its way, but has yet to arrive.
*216 REBUTTAL
The Good News on Race Relations
Richard A. Epstein
Gregory Parks and Jeffrey Rachlinski have written a highly
provocative, but exceedingly lop-sided, essay with the ominous
title, Barack Obama, Implicit Bias and the 2008 Election. In it,
they offer some grudging acknowledgement that the election of an
African American President marks something of a milestone in the
history of race relations in the United States. Obama received, for
the record, more popular votes than any other candidate who has ever
run for high office in the United States. He won by a respectable
margin of seven percentage points, 53 to 46 and his 66 million-plus
votes gave him an edge of about 8.5 million over John McCain. Obama
was able to attract and hold deeply committed supporters of all
races and creeds. He raised, month in and month out, huge sums of
money online. He was able to call on an army of volunteers who
scoured the landscape in close states, doing everything to secure
his victory. The mood at his election-night celebration in Grant
Park, Chicago, can only be described as euphoric. His inauguration
was only slightly less so. It did not take a deep statistical
examination of the crowds at either event to realize that they were
a cross-section of the American population by race. And it did not
take deep psychological analysis to see the near worshipful looks of
happiness and pride on the faces of everyone in attendance. Barack
Obama stands as an iconic figure.
As a long-time resident of Hyde Park (who was in New York during the
entire campaign), I can name many of my well-to-do white friends who
took to the highways and byways to campaign for Obama in the strong
conviction that he would present a public face for the United States
that would allow us to regain the affection and respect of people
all around the globe. The Obama adoration that runs through Europe,
Latin America, and Asia is not a subtle form of implicit or
unconscious racism. It is exactly the opposite. It is an explicit
*217 and conscious affirmation that Barack Obama has the personal
qualities to lead the United States back to its former glory.
In the face of all this nonstop adulation, I find it odd, almost
incredible, that Parks and Rachlinski think that the appropriate way
to examine the mood of the nation is to offer a list of the worst
racial episodes of the past campaign. In doing so, they commit
multiple mistakes and omissions. Here are three: First, they ignore
all the ugly but unsuccessful efforts to link Obama to Bill Ayres in
order to paint Obama as a man who consorts with terrorists. Ayres,
of course, is white. Second, they ignore the widespread praise that
Obama earned for his speech defending himself from the charge of
being too cozy with the Reverend Jeremiah Wright, from whom he
eventually--and rightly-- distanced himself. Neither effort to bait
or inflame the American electorate against Obama had any lasting
effect. Third, and most egregious, they ignore the literally
millions of kind and generous actions by people of all races that
propelled Obama to his hard-fought and well-earned victory in the
last election.
Indeed, in explaining why Obama won, I would put grace under fire at
the top of the list. McCain was clinging to a small lead in the
polls until the financial meltdown hit Wall Street in late September
and early October. McCain's response was to go into panic mode, and
to suggest that the first debate be canceled so that he and Obama
could return to Washington to address the problems of the nation.
Obama then got off the best line of the campaign when he said, in
response, that the President of the United States ought to be able
to multitask. This perfect putdown of McCain showed how, without
uttering McCain's name, Obama could portray his opponent as frazzled
and panicky, while keeping his dignity and cool.
Nor was it just a flash in the pan. Obama kept that image up all
through the debates. His demeanor, especially when he was not
speaking, was flawless. He did not gesticulate or fidget, but kept a
calmly skeptical gaze on McCain as the over-the-hill Republican
lurched back and forth on the stage, desperately trying to score
points. The contrast between the dignified Democrat and the
rambunctious Republican was not lost on television audiences. The
polls reported that Obama won the debates hands down.
The concerns that Parks and Rachlinski raise about the treatment of
Obama are odder still in light of their puzzling silence on the
vicious treatment directed nonstop toward George W. Bush, John
McCain, and especially Sarah Palin. In this regard, I am not of
course referring to the dead-on impersonations of Palin that
catapulted Tina Fey to fame on Saturday Night Live. Rather, I am
thinking of the *218 posters depicting Palin as a vampire that
greeted me each day as I walked down West 15th Street in New York
City. In addition, the endless abuse and epithets hurled toward
George Bush for his Iraqi and domestic policies revealed a hatred
that would have generated an instant outcry if directed toward Obama,
which thankfully it was not. Whatever implicit resentments some
people harbored toward Obama, his race insulated him from the kind
of ugly and explicit charges routinely hurled at white Republican
candidates.
In light of these complex political cross currents, we should think
long and hard before attributing much, if any, weight to the
so-called Bradley Effect, which posits that many white Americans are
prepared to say that they will vote for a black candidate, but are
unable to pull that lever in the polling booth. There is of course
much debate over whether the Bradley Effect actually played a role
in the defeat of Mayor Tom Bradley of Los Angeles by George
Deukmejian, his Republican rival in the hotly contested 1982
California gubernatorial election. The alternative explanation was
that the polls stopped too soon to pick up the Deukmejian surge,
which drove home the substantive differences between the two
candidates on budgetary and economic issues. Likewise, the polls
also missed the effective Deukmejian campaign to collect absentee
ballots. Lots of people fretted about the Bradley Effect after
Hillary Clinton thumped Obama in the California primary, but Obama
easily carried California against McCain in the general election,
61% to 37%, with a plurality of nearly 3 million votes. The far more
likely explanation for these numbers is this: some people, white or
black, may have an implicit racial bias, but what really counts is
that they have no desire to defend their bias once it is called to
their attention. If anything, their conscious actions may well
overcorrect for their implicit preferences, which could work to the
advantage of candidates like Obama. Indeed, African American
candidates everywhere have, in recent years, been consistently able
to make large inroads among white voters while white candidates,
especially Republicans, find it notoriously difficult to attract
black voters at all. One very obvious explanation for these trends
is that the Democratic platform, with its strong social justice
component, appeals to African American voters more than it does to
white voters.
Parks and Rachlinski also misfire by failing to place the question
of implicit racial bias in its larger social context. For starters,
the possibility of implicit sexism with respect to both Hillary
Clinton and Sarah Palin may have struck a more responsive chord in
the last election. Yet even that is small potatoes compared to the
truly ugly campaigns *219 relating to Proposition 8 in California,
over gay marriages, where both sides revealed all too many explicit
biases, reflecting credit on no one. And, if I were to look for
other hot-button issues, I would turn first to immigration, where
the anti-outsider campaigns often have an explicit ugliness that was
wholly absent in the presidential election.
In sum, the evidence from the past election deserves a much more
positive interpretation than Parks and Rachlinski give it. But what
about the political agenda that motivated their remarks in the first
instance--the strong boost for affirmative action and
antidiscrimination protections? Their obvious fear is that Americans
will let down their guard on these fronts now that Obama is about to
take over the White House. My reaction is to disagree with them on
both counts, but for different reasons.
Long before the current election, I wrote a book called Forbidden
Grounds: The Case Against Employment Discrimination Laws (1992). The
gist of my argument was that competition in labor markets affords
workers far greater protection against racial discrimination than
any government program, which could easily end up, through public
enforcement actions, creating more discrimination than it
eliminates. Seventeen years later I see no reason to change my
negative judgment on these laws, which are both ineffective and
costly to enforce.
The key analytical point is the stark contrast between
discrimination and the use of force. Aggression exposes any
individual to the tender mercies of the person who likes him or her
the least. But even in a market that is rife with discrimination,
the economic fortunes of members of the disfavored groups are
determined by the attitude of those who like them the most. The most
that people with racial hatreds can do is to refuse to hire people
whom they hate. In this environment, the implicit biases of some do
not matter much. What counts are the favorable attitudes of others.
This approach has powerful implications for the treatment of
affirmative action. The modern cast of mind demands special
justification for private firms and institutions to engage in
affirmative action programs. The standard approach is to give a
harsh indictment of American racial practices to explain the
deviations from the color-blind antidiscrimination laws that now sit
on the statute books. With each passing year, tales of overt
discrimination a generation or more ago supply ever weaker
justifications for today's affirmative action programs. Appeals to
racial diversity do not quite pick up the slack because many
different groups can claim a part of the new affirmative action
programs.
*220 To a classical liberal/libertarian like myself, these debates
are a sideshow. The key point is that any private individual or firm
can hire a person for good reason, bad reason, or no reason at all.
Hence they can engage in affirmative action programs even if they
reject every single claim that Parks and Rachlinski make about the
dire effects of implicit bias on the white-American psyche. And that
is much the better way to go about our national business. It is a
mistake to require private parties who wish to engage in affirmative
action to issue a harsh public denunciation of past practices of
dominant social elites to justify their action. There is absolutely
no need at the time of one of America's great racial achievements to
urge, yet again, that more public and private action is needed to
exorcise our innermost demons. It should be quite enough to let
people who want to start affirmative action programs do so. And if
other organizations want to start white-only programs, let them do
so. Freedom of association is the operative principle. We are strong
enough as a nation not to treat private offense to the associational
preferences of others as a reason to shut them down by public force.
Better that they should just die on the vine because people have
consciously decided, one at a time, not to do business with them. Or
do Parks and Rachlinski really believe that various hate-groups will
take over the nation if the antidiscrimination laws are repealed and
private affirmative action is allowed? I am eager to hear their
response.
*221 CLOSING STATEMENT
Does 2008 Mark the Beginning of a Post-Racial America?
Gregory S. Parks & Jeffrey Rachlinski
We thank Richard Epstein for his thoughtful and careful reply to our
contribution, even as we disagree. It does not surprise us that
Professor Epstein's reply cuts right to the heart of the important
point about unconscious bias: does it really affect how people
behave, and even if it does, should law respond in some way? He does
not challenge the evidence of the widespread existence of
unconscious bias or its influence but makes the point that many
factors--other than race--influenced President Obama's victory.
Professor Epstein's argument that the 2008 election ultimately
turned on factors that swamped any influence of race is obviously
correct, given the outcome. President Bush's unpopularity, lingering
dislike for the ongoing war in Iraq, fears of terrorism, and
conventional political loyalties all played a role in the outcome.
We do not deny this. These concerns were, however, not quite enough.
Senator McCain was leading in the polls up until the country
encountered the worst economic collapse since 1929. Most Americans
embrace the historical narrative of the Great Depression that an
activist Democratic President rode to the nation's rescue after the
deregulatory excesses of the Republicans produced an economic
collapse. And Senator McCain's response certainly did not play well
for him. Every drop in the Dow produced an uptick in Obama's poll
numbers. The typical white person who is drowning is more likely to
take a life preserver from a black person, as opposed to a white
person, where the former's life preserver seems surer to do the job.
Fear of losing everything combined with an ideal black candidate is
sure to check all but the most racist of attitudes. As such, we
don't contend that unconscious bias is an insurmountable obstacle to
success by black Americans.
Professor Epstein's account of the election, in many ways, reminds
us of the research on racial bias and attention. Those who embrace
an egalitarian norm are aware of the potential influence of racial
bias, and those paying close attention can manage to avoid making
biased decisions. And, as Professor Epstein notes, they sometimes
overcorrect. For many voters, the 2008 general election might have
fit this paradigm well; most Americans embrace egalitarian norms,
and many *222 were likely concerned about influence of race on their
choice. The circumstances were ideal for combating bias or even for
producing overcompensation in some. Voters who might have merely
voted for Obama might have overcompensated by donating to his
campaign as well.
But all of these influences strengthen the basic point. Despite the
ideal conditions for a race-neutral decision, evidence of racial
bias can be found, not just in the extreme incidents, but in the
nature of the campaign run against him. But it is also telling that
evidence of the bias can be found more clearly in the primaries,
when voters were less familiar with Obama, and thus had less
information on which to make their choice. The primaries produced,
as we noted, a clear variation on the Bradley Effect that correlated
with the percentage of black voters in the state. And it featured
Reverend Wright. As Professor Epstein notes, we did not mention
Obama's acclaimed speech on race relations in Philadelphia. Quite
simply, this is because it was not successful. As much praise as the
speech was given in many circles, it had little apparent effect on
the white Democrats in Pennsylvania, Kentucky, and Ohio, who
overwhelmingly voted for Senator Clinton in the weeks that followed.
But more importantly, if one can find evidence of the influence of
unconscious bias in even this setting, then how pervasive might its
influence be in the course of more ordinary lives? Consider the
results of one recent study in which researchers sent resumes that
varied only in name to hundreds of potential employers. Employers
called the numbers on resumes with names most people associate with
black applicants, such as Lakisha and Jamal, far less often than
resumes with names like Emily and Greg. That is bad enough, but more
disturbingly, the presence of a college degree on the resume
increased the callback rate for Emily and Greg, but did not have any
effect on the callback rate for Lakisha and Jamal. At the initial
stages of employment decisions, many potential employers review
resumes quickly and without a great deal of attention. It is that
kind of decision that rests at the polar opposite of the features of
the 2008 Presidential election. When it becomes difficult to find
racial effects in studies like this, then America can be said to
exist in a post-racial world.
Raising this study might be said to be an unfair move in the debate,
which is, after all, on the 2008 election. But we think the presence
of unconscious racial bias in the 2008 election also shows that
America has not entered a post-racial world and implicates, among
other things, employment discrimination law. Professor Epstein
raises *223 an interesting point by noting that the 2008 election
included some extreme commentary directed at Governor Palin and
President Bush as well. However, epithets at Republican leaders and
vampire posters of Governor Palin are clearly different from the
attacks we identified on Obama. The attacks on Obama that we
identified were inspired by the color of his skin in ways that take
advantage of conscious and unconscious biases. By contrast, the
attacks on Republicans, repugnant though some may have been, were
ideologically driven. And neither does the portrayal of Governor
Palin as a vampire play into any common gender stereotype with which
we are familiar. As the resume study shows, racism (conscious or
otherwise) undermines the ability of its victims to improve their
lot in life, as race is used as a quick heuristic. When black
political candidates face ridicule for their education, ideological
commitments, or resumes, as opposed to being compared to apes or
labeled as uppity, then the lampooning will be similar.
Whether racism, conscious or unconscious, will "die on the vine" as
it falls in disrepute, as Professor Epstein suggests, or whether
some form of public intervention is necessary to move it along into
the dustbin of history is really the critical question. We suspect
that rumors of racism's demise are greatly exaggerated. If evidence
of its influence can be found in the 2008 campaign, when people were
being careful and being attentive, then surely it can be found in
the more mundane places of our society.
The tone of our piece, we confess, sounds somewhat like a football
fan whose team has just won the Super Bowl by two touchdowns, but
who wants to complain about a blown call by a referee who cost them
an early season victory instead of celebrating. Fair enough. And of
course, the inauguration of the nation's first black President is a
moment to celebrate. Unless, of course, you just got laid off and
cannot get anyone to look carefully at your resume because your name
is Lakisha.
*224 CLOSING STATEMENT
Don't Play the (Unconscious) Race Card!
Richard A. Epstein
The Closing Statement of Gregory Parks and Jeffrey Rachlinski
represents what I can only describe as an invincible pessimism on
the great questions of race relations. They find it hard to
celebrate good news on race relations, and constantly look for
reasons to rain on this nation's parade. At a time when I am more
worried about the premature deification of Barack Obama, they look
back to his campaign to see unwarranted suspicion about him.
But what does their evidence prove? Yes, John McCain was ahead by a
few points in the polls against a political newcomer in what seemed
to be a Democratic year. But Obama had many obstacles to overcome,
not the least of which was that he had been taken to the woodshed
many times by his now Secretary of State, during the course of a
nonstop campaign that easily could have sapped his energy. But when
crunch time came, McCain acted in an inexplicable fashion and paid
the price, giving up about seven points in the polls. Is there any
reason to think that a white democratic nominee would have benefited
more substantially? Nor is there anything in the unfortunate affair
of Reverend Wright that tells a different story. Obama may not have
gained ground after his speech, but he did not lose any ground
either, and he staved off a real threat to his campaign. More
instructively, the Wright issue faded as the campaign went on and as
the association between Obama and Bill Ayres received far more
attention. It seemed more politic to link Obama (falsely) with an
alleged former terrorist rather than with a black reverend. And to
the credit of the nation, that campaign did not work either. Indeed
anyone who knows both Obama and Ayres, as I do, knew from the start
that any supposed conspiratorial connection was not supported by a
shred of real evidence. The race card did not work; indeed it is
probably more accurate to say that it was not really played.
More generally, we can ask this question about the role of race in
political elections. Right now there is a constant effort to create
"majority-minority" districts that give minority candidates a fair
chance of winning an election. The simple empirical question is what
percent-*225 age minority does this district have to have? I am no
expert in this area, but I am quite confident that this number is
lower by a goodly amount today relative to what it was twenty or
thirty years ago. Race has become, I believe, a less salient issue.
Parks and Rachlinski sense that the political tides are flowing
against them, so they resort to studies that deal with employment
relations. Here one common type of study provides resumes to
prospective employers that are identical in all ways except race,
and ask us to conclude that the better response given to white names
than to black ones shows that the unconscious force of racism still
exerts itself. But it is necessary to think hard about this kind of
evidence. Against it must be set off other evidence that cuts in the
opposite direction. In industry after industry, firms stage minority
recruitment fairs to recruit high school and college students. Does
anyone really think that these are elaborate shams intended to
conceal hard bitten preferences? And if one actually tracks initial
job positions, the story is much the same. Hold the record constant
and minority students get better initial placements than white
students, especially at elite institutions.
These key factors help explain some of the survey evidence which
suggests that white names generate a more positive response than
minority names. But the resume question is far more complicated than
Parks and Rachlinski acknowledge. Change the race and lots of other
things change as well. Employers have some sense of the relative
strength of their white and their African American candidates. If
the anonymous resume across the transom for the minority candidate
is stronger than any they have seen, why pursue it if this candidate
will go to some stronger firm. Put otherwise, the choice that the
personnel director has to ask is whether he or she can land an
African American candidate who is in the top 5% of that cohort
relative to a white candidate who stands far lower down in his or
her own cohort. Other factors could also intrude. Hiring the African
American candidate may be more difficult because the
antidiscrimination laws will make it more difficult to fire that
candidate, if the job does not go well. The differences in the
applicant pools and the impact of the antidiscrimination laws could
easily matter in dealing with these cases. Given these known
background factors, the asserted identity is weaker in fact than it
appears on paper.
My own inclination in these matters is to distrust the survey data,
and to worry about the employment data. But once again, it is hard
to make comparisons because of the differential impact that the law
has on members of different groups. It is an old familiar theme that
many *226 neutral laws--think minimum wages--disadvantage members of
minority groups that have weaker educational skills. And if so,
deregulation is a good first response. And the same can be said
about the antidiscrimination laws, for by making it harder to fire
minority workers the law makes it riskier to hire them--unless of
course there is a need to hire minority workers to stave off
potential disparate impact law suits.
All this market confusion comes at a high price, because the most
likely effect of any form of state regulation is to raise the cost
of doing business which in turn will reduce wage levels to all
groups. Yet it is hard to persuade the Congress to back off of this.
Right now, it is considering the misnamed "Paycheck Fairness Act,"
on the grounds that unconscious bias against women is alive and well
in the marketplace. Its "finding" of fact insists:
Despite the enactment of the Equal Pay Act in 1963, many women
continue to earn significantly lower pay than men for equal work.
These pay disparities exist in both the private and governmental
sectors. In many instances, the pay disparities can only be due to
continued intentional discrimination or the lingering effects of
past discrimination.
Paycheck Fairness Act, H.R. 1338, 110th Cong. § 2(2) (2008).
I don't know of a shred of evidence that supports this grand
denunciation. Nor can I think of a decent argument for the further
strangulation of labor markets in a time of crisis. But I fear that
the constant laments of Parks and Rachlinski about unconscious bias
will only fan the flames, on matters of sex as well as race. The
last thing we need now is more unwise regulation of labor markets
that are already reeling from the current economic downturn. Alas,
that is what we are likely to get.
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