Yue Pan
Associate Professor of Marketing
812 Miriam Hall
Department of Management & Marketing
300
Tel: (937) 229-1773
Fax: (937) 229-3788
E-mail: Yue.Pan@notes.udayton.edu
WWW: http://academic.udayton.edu/yuepan
Education \
Refereed publications \ Refereed conference
proceedings \ Conference presentations \ Working papers \ Research interests \ Teaching interests \ Grants and
awards \ Professional services \ Memberships
Ph.D. in Business
Administration
MS in Statistics
PROFESSIONAL ACADEMIC EXPERIENCES
Associate Professor of Marketing (Tenured), University of Dayton, 2009 - date.
Assistant Professor of Marketing (Tenure-track),
Research Activities
Refereed Publications:
Journal articles
Sparks, John R. and Yue Pan (2010), "Ethical Judgments in Business Ethics Research: Definition and Research Agenda," Journal of Business Ethics, 91(3), 405-418.
Sheng, Simon and Yue Pan (2009), "Bundling as a New Product Introduction Strategy: The Role of Brand Image and Bundle Features," Journal of Retailing & Consumer Services, 16(5), 367-376.
Kwak, Hyokjin, George Zinkhan, Yue Pan and Trina Larsen Andras (2008), "Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study," Journal of International Consumer Marketing, 20 (3/4), 55-68.
Sheng, Simon, Yeqing Bao, and Yue Pan (2007), "Partitioning or Bundling? Perceived Fairness of the Surcharge Makes a Difference," Psychology & Marketing, 24(12), 1025-1041.
Pan, Yue, George Zinkhan, and Simon Sheng (2007), "The Subjective Well-being of Nations: A Role for Marketing?" Journal of Macromarketing, 27 (4), 360-369.
Pan, Yue and George Zinkhan (2006), “Exploring the Impact of Online Privacy Disclosures on Consumer Trust,” Journal of Retailing, 82 (4), 331-338.
Pan, Yue and George Zinkhan (2006), “Determinants of Retail Patronage: A Meta-Analytical Perspective,” Journal of Retailing, 82 (3), 229-243.
Ashutosh, Dixit, Karin Braunsberger, George Zinkhan, and
Yue Pan (2005), "Information Technology-Enhanced
Pricing Strategies (ITEPS): Implications for Public Policy and Social
Welfare," Journal of Business Research, 58(9), 1169-1177.
Song, Ji Hee,
George Zinkhan, and Yue Pan
(2005), “Young Shoppers’ Experiences with E-Shopping,” International Journal of Internet Marketing
& Advertising, 2(3), 219-236.
Pan,
Yue and George Zinkhan
(2004), "Netvertising Characteristics,
Opportunities and Challenges: A Research Agenda," International Journal
of Internet Marketing & Advertising, 1(3), 283-299.
Books and book chapters
Pan, Yue (2009), Online and Offline Patronage Behavior in a Retail Setting: Explore and Apply. Beau-Bassin, Mauritius: VDM Publishing House Ltd. ISBN: 978-3-639-12471-2.
Pan, Yue and George Zinkhan (2004), “Two Models of Online Patronage: Why Do Consumers Shop on the Internet?” in Web Systems Design and Online Consumer Behavior, Yuan Gao (Ed.), Idea Group Publishing, 43-68.
Zhao, Ping, Jing Hong, and Yue Pan (1999), Advertising Management (in Chinese). Beijing: Tsinghua University Press.
Pan, Yue and Frank Xie (2008), “Antecedents and Consequences of Consumer Loyalty: An Empirical Synthesis and Reexamination,” Sao Paulo, Brazil: ACR Latin American 2008 Conference.
Pan, Yue, Warren French, Ayalla Goldschmidt, Xuebao Song (2006), "An Exploration of Work Related Values among Young Executives in China and the United States," Enhancing Knowledge Development in Marketing, Vol. 17, Chicago: American Marketing Association, 177-178.
Sheng, Simon, Yeqing Bao, and Yue Pan (2006), “Partitioning
or Bundling: An Investigation of the Boundary Condition,” Society for
Consumer Psychology Annual Conference Proceedings.
Pan, Yue and George
M. Zinkhan (2004), “A Three-Phase Study of
Online Privacy Disclosures,” Enhancing Knowledge Development in
Marketing, Vol. 15, Kenneth L. Bemhardt, James
Boles, and Pam S. Ellen, eds., Chicago: American Marketing Association,
317-318.
Dixit, Ashutosh, George Zinkhan, Yue Pan, and Shaun Bank
(2002), "How E-Commerce Redefines Pricing," Enhancing Knowledge Development
in Marketing, Vol. 13, William J. Kehoe and John H. Lindgren, eds.,
Pan, Yue, George M.
Zinkhan, Xuebao Song, and
Warren French (2002), "Exploring Determinants of Online Patronage Behavior
in a Retail Setting", Proceedings of the International Conference on
E-Business 2002 Beijing (ICEB2002), Renchu Gan, Yu Chen, and Wayne Huang, eds., Beijing Institute of
Technology Press, 610-615.
Pan, Yue and George
M. Zinkhan (2002), "Determinants of Online Patronage
Behavior in a Retail Setting," Developments in Marketing Science,
Vol. XXV, Harlan E. Spotts, ed., Fort Myers, FL:
Academy of Marketing Science, 102.
Pan, Yue, George M.
Zinkhan, and Margy Conchar (2002), "Investigating Correlates of the
Subjective Well-being of Nations: An Exploration of Missing Data
Techniques," Marketing Theory and
Applications, Vol. 13, K. Evans and L. Scheer,
eds.,
Pan, Yue and Anupam Jaju (2001), "Impact
of Top Management's Myopic Behavior on Organizational Market Orientation: A
Conceptual Model," Developments in Marketing Science, Vol. XXIV,
Melissa Moore and Robert Moore, eds.,
Pan, Yue and Melvin
Crask (2001), "A Comparative Study of Online
Shoppers and Store-Prone Shoppers," Developments in Marketing Science,
Vol. XXIV, Melissa Moore and Robert Moore, eds.,
Pan, Yue, Mary
Zimmer and Warren French (2000), "Internet Use by American and Chinese
Consumers in the
Working Papers
Kishore Gopalakrishna Pillai, Melanie Provost, and Yue
Pan (2002), "Marketing to and Serving Customers Through
the Internet", MSI Conference Summary, George M. Zinkhan
(Ed.), Report No. 01-122.
Invited Talks and Conference
Presentations:
2009. “Born Unequal: A Study of Perceived Persuasiveness of Online Consumer Product Reviews,” The Emergence and Impact of User-Generated Content Conference, the Wharton School, Philadelphia, PA.
2008. “Antecedents and Consequences of Customer Loyalty,” ACR Latin American 2008 Conference, Sao
Paulo, Brazil.
2006. “Partitioning or Bundling: An Investigation of the Boundary Condition,” Society for Consumer
Psychology Annual Winter Conference,
2004. " Online Privacy Issues and Privacy
Disclosures," Summer AMA,
2003. "Online Security and Privacy Issues,"
invited talk at the
2002. "Determinants of Internet Shopping," AMS annual conference,
2002. "Correlates of Subjective
Well-Being of Nations," Winter AMA Educators'
conference,
2002. "Online Patronage Behavior:
Determinants, Outcomes, and Consumer Satisfaction," Winter AMA Educators' conference,
2001. "Impact of Top Management's Myopic
Behavior on Organizational Market Orientation: A Conceptual Model," AMS annual conference,
2001. "A Comparative Study of Online Shoppers
and Store-Prone Shoppers," AMS annual
conference,
2000. "Internet Use by American and
Chinese Consumers in the
Research Interests
Crowding
Retail patronage behavior
Internet marketing
Cross-cultural perspectivesAdvertising/Integrated marketing communications
Marketing research
Marketing management
Consumer behavior
Electronic commerce
Principles of Marketing
Statistics
- University of Dayton, Research Fellows Grants-in-Aid, 2009, $1,500
- Research fund, granted by the Marketing Science Institute and the Wharton Interactive Media Initiative, 2009 (Co-investigator: Jason Q. Zhang), $6,500
- Visiting scholar traveling fund, Department of Logistics, Hong Kong Polytechnic University, December 2006, $3,000
- Selected for inclusion in the AcademicKeys Who's Who in Business Higher Education (WWBHE)
- Selected for inclusion in Marquis 2008 Who’s Who in America.
- University of Dayton, Summer Research Grants for Pre-Tenure Women, 2005, 2006, $1,000 - $1,500
- University of Dayton, Research Council Seed Grant, 2005, 2006, 2007, $4,000 - $5,000
- University of Dayton, SBA Summer Faculty Research Grant, 2003, 2004, 2005, 2007, 2009, $8,000
- University of Georgia, Graduate Student Outstanding Teaching Award, 2003
- Academy of Marketing Science Doctoral Dissertation Competition Winner (Mary Kay Award), 2002
- University of Georgia Delegate, AMA-Sheth Doctoral Consortium, 2002
- University of Georgia, Graduate School Dissertation Completion Scholarship, 2002, $11,000
- University of Georgia, Terry College of Business, Cohen Scholarship, 2002-2003 (One of two recipients), $2,000
- University of Georgia, Terry College of Business: Research Award, 2000, 2001, 2002, $2,000
- University of Georgia, Terry College of Business: Comer Research Fellowship, 1999, 2000, 2001, 2002, $2,000
- Tsinghua University: Ni Tianzen Scholarship, 1995
- Tsinghua University: The First Prize Award for Outstanding Undergraduate Students, 1993, 1994
Reviewer for:
Service Industries Journal (Reviewer)
Journal of Retailing (Ad-hoc reviewer)
Journal of the
Journal of Advertising (Ad-hoc reviewer)
International Journal of E-adoption (IJEA) (Editorial Review Board)
International Journal of Retail & Distribution Management (Ad-hoc reviewer)
Cross-Cultural Management: An International Journal (Ad-hoc reviewer)
AMA 2009 Summer Educators' Conference
Society for Marketing Advances 2007 Conference
Society for Consumer Psychology 2007 Annual Conference
The 2002 American Marketing
Association Winter Marketing Educators' Conference
The Society for Marketing Advances 2002 Conference
The 2001
The 2000
Discussant for:
Society for Marketing Advances 2007 Conference
The 5th International
Conference on Global Business & Economic Development,
University Services
MKT Tenure-Track Faculty Search Committee, 2009
Department of Mgmt & Mktg, P&T Committee Chair, 2009-current
Member, Research Fellows Program, 2009
MKT Tenure-Track Faculty Search Committee (1), 2008
MKT Tenure-Track Faculty Search Committee (2), 2008
SBA Undergraduate Committee, 2008-2010
ENT Tenure-Track Faculty Search Committee, 2008
MKT Lecturer Search Committee, 2006
MGT Lecturer Search Committee, 2006
MKT Tenure-Track Faculty Search Committee, 2006
American Marketing Association
Association for Consumer Research
Society for Consumer Psychology
References
Available upon request.
