Race, Health Care and the Law 
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Vernellia R. Randall
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The tobacco industry specifically targeted the African-American community with their product.(3) It disproportionately flooded the African-American community with advertisement and cigarettes. It promoted a more addicting drug in the African-American community. As a result, more African-American adults smoke, are more addicted, and have greater illness due to smoking. Any settlement with tobacco companies must address the needs of the adult African- American community. The proposed settlement and the enacting legislation are inadequate; it leaves the adult African-American community at the mercy of the tobacco companies with little redress for specific harms (addiction and dependency) that have already occurred and will continue to occur.(4) In order to reach an equitable result, the restructuring of the tobacco settlement must include specifically identifying as a priority (1) the funding of culturally specific cessation programs targeted toward African-Americans; (2) the funding of biomedical research specifically addressing the issues of African-Americans' addiction and dependence; (3) the funding of African- American events historically supported by tobacco industries; (4) the limiting of immunity to information disclosed prior to the enactment of any legislation; and most importantly; (5) the establishment of a Tobacco Injury Compensation Fund for addicted smokers.


Proposed National Settlement
Targetting of African Americans
Being a Black Smoker
Restructuring theTobacco Settlement

1. FNa1. Smoking, The African-American Community, and the Proposed National Tobacco Settlement. Copyright (c)1998 Vernellia R. Randall. All Rights Reserved.

2. FN1. My grandfather, who could not read or write, but who insisted that everyone of his children finish high school and college, changed the spelling of the "slave name" after a white man (not the former slave owner) told him he was spelling it wrong.

3. FN2. Targeting is the intentional pursuit of exchange with a specific group through advertising or other marketing activities which are designed and executed to be more appealing to the target market than to people in other segments.

4. FN3. See generally Tobacco Settlement Proposal Not Fair to Minority Communities, Call & Post (Cleveland), July 10, 1997, at 1A, available in 1997 WL 11584494.


Related Pages:
Home ] Up ] [ Introduction ] Proposed National Settlement ] Targetting of African Americans ] Being a Black Smoker ] Restructuring theTobacco Settlement ]
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Professor Vernellia R. Randall
Institute on Race, Health Care and the Law
The University of Dayton School of Law
300 College Park 
Dayton, OH 45469-2772
Email: randall@udayton.edu


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